Apple has officially unveiled the iPhone 17 lineup at its latest showcase event, introducing the most advanced phones in its history. The new series consists of four models: the standard iPhone 17, the ultra-slim iPhone Air, the iPhone 17 Pro, and the powerhouse iPhone 17 Pro Max.
This year’s launch feels like a bigger leap compared to the iPhone 16 series, which delivered only a few modest improvements, such as the Camera Control button. With the iPhone 17 family, Apple is offering more significant upgrades: redesigned camera systems, brighter displays, stronger performance, and increased storage across the board. But the most eye-catching update is the debut of the iPhone Air, a thinner and lighter replacement for the Plus model that combines a large display with a sleek design.
iPhone 17 lineup: pricing and storage explained
- Apple has kept things simple this year with clear pricing and more generous storage across all models.
- The standard iPhone 17 stays at $799, but now starts with 256GB, giving everyday users more space without a higher cost.
- The newcomer, iPhone Air, arrives at $999. It replaces the Plus model, offering a big screen in a slimmer, lighter frame aimed at those who want size without the bulk.
- The iPhone 17 Pro is the only device to get a price bump, now $1,099. Even so, it begins at 256GB and adds stronger performance and refined camera hardware, making the increase feel justified.
- At the top, the iPhone 17 Pro Max holds steady at $1,199, but doubles its base storage and packs in Apple’s most advanced camera system yet, making it the go-to choice for power users.
Even with rising production costs and global trade pressures, Apple has managed to keep pricing steady for most of the lineup. The Pro is the exception, but its small hike is offset by more storage and noticeable performance gains.
Availability
The iPhone 17 series will be available to preorder starting September 12, with official release set for September 19. Early demand is expected to be strong, particularly for the iPhone Air, which brings something new to the familiar lineup.
The iPhone 17 launch shows Apple’s ability to balance innovation and value. With upgraded storage, better displays, redesigned cameras, and a fresh model in the Air, the new lineup delivers improvements that feel meaningful without raising costs for most buyers.
